Hailey Bieber Net Worth: The Rhode Sale, Modeling Career, and Real Estate
Hailey Bieber’s middle name is the name of the company that made her rich. Rhode began in 2022 as a short list of skincare products, and just three years later, e.l.f. Beauty agreed to buy it in a deal worth up to $1 billion. The Hailey Bieber net worth is estimated at $300 million in 2026, and almost all of the jump comes from that sale, not from the modeling career that made her famous first. This guide shows how the money was built, how the Rhode deal was structured, and which numbers are confirmed and which are only analyst estimates.
Hailey Bieber at a Glance
| Detail | Information |
| Full Name | Hailey Rhode Bieber (born Hailey Rhode Baldwin) |
| Estimated Net Worth | $300 million |
| Date of Birth | November 22, 1996 |
| Age | 29 |
| Birthplace | Tucson, Arizona |
| Height | 5 ft 7 in |
| Profession | Model, media personality, entrepreneur |
| Spouse | Justin Bieber |
| Key Business Ventures | Rhode skincare, modeling, brand endorsements |
| Last Updated | October 2026 |
Short Biography of Hailey Bieber
Hailey Rhode Baldwin was born on November 22, 1996, in Tucson, Arizona. She comes from one of Hollywood’s best-known acting families. Her father is actor Stephen Baldwin, the youngest of the four Baldwin brothers, who include Alec, Daniel, and William. Her mother, Kennya Baldwin, is a graphic designer, and her maternal grandfather is the Grammy-winning Brazilian musician Eumir Deodato. She was raised in the evangelical Christian church, a faith that has stayed a steady part of her public life.
As a child, she trained in classical ballet and hoped to dance professionally, but a foot injury ended that plan. She appeared with her family in a 2005 documentary at age nine, and by 13 she had reportedly made an appearance on Saturday Night Live. After ballet, she turned to modeling, signed with Ford Models as a teenager, and built a career that later grew into a business of her own. She married pop star Justin Bieber in 2018, and her career since has been defined by how clearly separate it is from his.
What Is Hailey Bieber’s Net Worth?
Hailey Bieber is an American model, media personality, and entrepreneur with an estimated net worth of $300 million. That figure is separate from her husband Justin Bieber’s estimated $200 million, and it reflects the windfall from selling Rhode Beauty to e.l.f. Beauty in a deal worth up to $1 billion.
Before the sale, her wealth came from more than ten years of modeling, brand partnerships, and a growing digital presence. That foundation was respectable but far smaller than what she holds now. Her current net worth includes her payout from the Rhode transaction, her continuing role at the company, modeling income, endorsements, and jointly owned real estate with Justin.
One caution applies. No audited figure exists, and some analyst calculations of her after tax payout from the sale are higher than the $300 million headline, which is explained in the deal section below. The estimate is best treated as a reasonable guide rather than an exact total.
Early Life and the Baldwin Name
Growing up around fame gave Hailey early exposure to the entertainment world, but her wealth came from her own ventures, not from inheritance. Her path began on a dance floor. Ballet training taught her discipline, and the injury that ended it pushed her toward a different kind of public work. At 5 feet 7 inches, she fit the standard model profile, and she moved from the studio to the runway within a few years.
Her family name opened some doors, but it also raised expectations. Many children of famous families struggle to build a separate identity, and her decision to build a business under her own middle name was a clear way of doing that.
Modeling Career
Hailey’s modeling career began in earnest in her late teens and gained momentum quickly as she built relationships with top agencies and fashion houses.
| Year | Milestone |
| 2014 | Runway debut walking for Topshop and Sonia Rykiel |
| 2015 | First appearance in Vogue and a feature in Teen Vogue, plus Ralph Lauren print campaigns and a Tommy Hilfiger runway show |
| 2016 | Signed with IMG Models at age 19, leading to campaigns with UGG, Karl Lagerfeld, Tory Burch, and Dolce and Gabbana |
| 2016 | Launched a handbag collection called HAILEYedited with The Daily Edited |
| 2017 to 2019 | Cohosted the TBS rap battle show Drop the Mic with Method Man |
| 2018 | Partnered with bareMinerals for its Power of Good campaign |
| 2019 | Became the face of Levi’s |
She walked runways at Fashion Weeks in New York, Milan, and Paris, and she appeared on the covers of Spanish Harper’s Bazaar and the American, British, and Japanese editions of Elle. She also released a footwear collaboration and a makeup collection with the Australian brand ModelCo.
Brand Endorsements
Beyond traditional modeling, she built a portfolio of endorsements that added to her income for years. According to Finance Monthly, the value of her endorsement deals reached about $5 million a year by 2025. That figure is a third-party estimate and not a confirmed contract total.
Endorsement money is useful because it comes without owning a business, but it depends on staying visible. Another star who built a very large ambassador career in fashion and beauty before moving toward product work is covered in our Zendaya net worth guide, where luxury partnerships grew alongside acting income. Hailey’s route is similar in its early years, but she went further toward ownership with Rhode.
Rhode Skincare: From Launch to Sell Out
Modeling built Hailey’s public profile and steady income, but her skincare brand turned her into a business founder. She launched Rhode in June 2022 with a clear mission: high-quality, minimalist skincare at accessible prices. The brand opened with three core products: the Peptide Glazing Fluid, the Barrier Restore Cream, and the Peptide Lip Treatment. Each focused on hydration and barrier repair and avoided the harsh active ingredients common in the market at the time. She also popularized the phrase “glazed donut skin,” which came to define the brand’s whole look.
From the start, Rhode was a runaway success. Products sold out within minutes, and waitlists reportedly passed 100,000 signups. During one early restock, the brand reportedly sold 36 units of the Peptide Glazing Fluid every second. Prices between $16 and $30 appealed to Gen Z and millennial shoppers who wanted gentle formulas instead of aggressive treatments.
Over the next two years, Rhode added lip treatments, blushes, and hybrid makeup products while keeping skincare at its center. In the twelve months ending March 2025, it reportedly generated $212 million in net sales, and it ranked as the number one skincare brand in earned media value in 2024. Nearly all of that attention came from her personal influence and viral product drops.
A personal following is a powerful business asset, and one of the best-known examples of a couple turning a trusted public image into a home and retail empire is in our Chip and Joanna Gaines net worth guide. The products are very different, but the lesson is shared: customers buy from people they feel they know.
The e.l.f. Beauty Acquisition
The biggest event in Hailey’s financial story is the sale of Rhode to e.l.f. Beauty, which reshaped her net worth almost overnight.
How the Deal Was Structured
In May 2025, e.l.f. Beauty announced it would acquire Rhode in a deal valued at up to $1 billion. The structure had three parts.
| Deal Component | Amount |
| Cash at closing | $600 million |
| e.l.f. stock | $200 million |
| Guaranteed upfront total | $800 million |
| Earnout tied to growth targets over three years | Up to $200 million |
| Maximum announced deal value | $1 billion |
Hailey cofounded Rhode with Michael and Lauren Ratner, and CEO Nick Vlahos, formerly of The Honest Company, led it day to day. Her exact ownership stake was never made public. Financial analysts and industry sources have guessed that it fell between 50 and 70 percent, a wide range that changes how much of the sale she personally received.
The $57.6 Million Earnout Charge
The earnout appears to be paying off. In 2026, e.l.f. Beauty reportedly booked a $57.6 million charge tied to Rhode’s performance, which was required because Rhode was beating the growth targets used in the deal’s financial models. In simple terms, Rhode was growing faster than e.l.f.’s own planners had expected, so the company had to account sooner for a larger payout.
That matters because it suggests the full $200 million earnout is likely to be paid in the coming years, which would raise Hailey’s total from the deal. It is still a reported figure and should be treated with care until it is confirmed in company filings.
What She Kept After the Sale
Selling did not mean leaving. Under the acquisition terms, Hailey remains deeply involved as Chief Creative Officer and Head of Innovation at Rhode, and she also serves as a strategic advisor to the combined companies. Day-to-day operations continue to be run by the existing leadership team from the brand’s Los Angeles headquarters.
Using public ownership guesses, analysts calculate that her personal payout likely falls between $309 million and $433 million after federal and California taxes, at an effective combined tax rate of about 38.1 percent. A 50 percent stake would land near the low end, and a 70 percent stake would push her closer to the high end, assuming she eventually collects the full earnout. These calculations are estimates built on a guessed ownership share, and they sit above the $300 million net worth headline, so the two figures cannot both be treated as exact.
Brand founders who sold their companies and stayed involved are a recognizable pattern, and the clearest example from entertainment is in our Ryan Reynolds net worth guide, where an actor turned a business into a major payday and kept working with the buyer. Hailey’s deal follows the same logic: take cash and stock at closing, and keep a creative role so the brand keeps growing.
How Hailey Bieber’s Wealth Compares With Other Celebrity Founders
Her fortune places her in a small group of celebrity founders who turned personal brands into real businesses, though she still trails some peers who chose not to sell.
| Celebrity | Brand | Estimated Wealth Tied to Brand |
| Rihanna | Fenty Beauty | About $1.4 billion |
| Selena Gomez | Rare Beauty | About $1.3 billion |
| Hailey Bieber | Rhode | About $300 million after the sale |
| Kylie Jenner | Kylie Cosmetics | Varies, tied to an earlier Coty deal |
The key difference is that Rihanna and Selena Gomez kept ownership of their companies instead of selling. Their paper valuations are higher, but that wealth is mostly tied up in the business and depends on the brands continuing to perform. Hailey converted much of her stake into cash and stock, which gives her more financial certainty than most celebrity founders reach this early. She is one of only a handful of beauty founders who has actually completed a nine-figure exit, instead of simply holding a large private valuation on paper.
Another couple who have tried to build their own business income outside a famous name is covered in our Harry and Meghan net worth article, where a lifestyle brand is still being developed. Comparing the two shows how far ahead Hailey is in turning a name into a finished sale.
Hailey Bieber Real Estate
Hailey and Justin have built a large joint property portfolio since their relationship began, spanning several states and countries.
| Property | Reported Purchase | Notes |
| Beverly Hills home | $8.5 million in March 2019 | Five bedrooms, seven bathrooms, built in the 1930s and renovated, with a wood paneled library, wine cellar, home theater, and infinity pool. Sold furnished in 2021 for just under $8 million |
| Beverly Park mansion | $28.5 million in August 2020 | In an exclusive gated community and their main Los Angeles home since |
| La Quinta home | $16.6 million in 2023 | In the Coachella Valley |
| Ontario lakeside home | About $5 million | Bought soon after their 2018 engagement |
| West Village condo, New York | $12 million in July 2026 | 2,800 square feet, expanding their reach beyond the West Coast |
These are purchase prices, not current values, and they are jointly owned with Justin, so they should not be added in full to her personal net worth. Mortgages, taxes, and upkeep also change what each home is really worth to them.
Personal Life and Marriage to Justin Bieber
Hailey first made tabloid headlines in 2015 because of an on-and-off relationship with Justin Bieber. They reconciled in May 2018 and, less than two months later, got engaged at Baker’s Bay resort in the Bahamas. They held a private civil ceremony in New York City in the fall of 2018 and confirmed the marriage that November.
A larger formal ceremony followed on September 30, 2019, at Montage Palmetto Bluff in South Carolina. Hailey wore three custom gowns, designed by Virgil Abloh, Ralph and Russo, and Vera Wang, and the couple chose not to take a traditional honeymoon. Since the marriage, she has built a career and fortune that stand apart from her husband’s, which has become an important part of her public identity as a businesswoman and not just a celebrity spouse.
FAQs
What is Hailey Bieber’s net worth in 2026?
Her net worth is estimated at $300 million, reflecting modeling earnings, brand endorsements, and above all the sale of Rhode to e.l.f. Beauty.
How much did Hailey Bieber make from selling Rhode?
Analyst estimates suggest she earned between $309 million and $433 million after taxes, depending on an ownership stake they believe fell between 50 and 70 percent. Her actual stake was never made public.
What is the earnout structure in the Rhode deal?
The deal included $600 million in cash, $200 million in e.l.f. stock, and up to $200 million more in earnout payments tied to growth targets over three years. In 2026, e.l.f. reportedly booked a $57.6 million charge after Rhode beat those targets.
Is Hailey Bieber a billionaire?
No. Her estimated $300 million puts her well below founders such as Rihanna, whose Fenty Beauty stake is valued near $1.4 billion, although much of Hailey’s wealth is realized in cash and stock.
How did Hailey Bieber start her modeling career?
She began modeling as a teenager after an injury ended her ballet training. She signed with Ford Models and made her runway debut in 2014, then signed with IMG Models in 2016, which led to campaigns with brands including Tommy Hilfiger, Ralph Lauren, Levi’s, and Dolce and Gabbana.
Final Thoughts on the Hailey Bieber Net Worth
Hailey Bieber turned a modeling career, a famous family name, and a simple skincare idea into one of the biggest celebrity beauty exits ever. The Hailey Bieber net worth is estimated at $300 million, with the Rhode sale doing most of the work and the earnout still to be paid. The exact figure is private, but the direction is clear. She built a brand people trusted, sold it for cash and stock, and kept a seat at the table to help it grow.
